According to the online gambling company FanDuel, Morgan Wallen is the odds-on favorite for the 2027 halftime show at SoFi Stadium in Inglewood, California, with odds of +1120, as of February 12. The prediction market reflects this momentum with Wallen's odds skyrocketing from 8¢ to 88¢ — an 80-cent surge that signals traders believe country music's time has come. Various reports estimate more than 135 million people watched Super Bowl halftime in 2026 — the largest ratings in the history of the event. The massive volume of 564 contracts shows real conviction behind the move. Last year, a Change.org petition calling for Bad Bunny to be replaced by George Strait, amassed over 130,000 signatures. Artists like Jelly Roll pitched a future country line-up hosted by the NFL, throwing big names like Tim McGraw, Garth Brooks, Reba McEntire, and Dolly Parton. With Shania Twain being the last solo country artist to headline in 2003, the market implies the NFL may finally answer country fans' growing demands.